Independent digital, media & growth agency · Sydney

Digital growth,
connected.

Websites, search, media and creative built around measurable business outcomes.

Adgentic brings strategy and execution together across digital experiences, search and AI discovery, paid media and programmatic advertising — helping brands reach more customers and turn attention into growth.

  • 01Digital Experience
  • 02Search & AI Discovery
  • 03Paid Media
  • 04Programmatic
  • 05Creative
  • 06Measurement
01Connected growth

Growth slows when digital activity is disconnected.

A campaign can't outperform a weak landing experience forever. Great content has limited value if nobody discovers it. Media gets harder to optimise when measurement is incomplete. Creative loses impact when it can't be adapted quickly enough.

Adgentic connects these disciplines around one commercial objective.

  1. 1

    Experience

    Where attention converts

  2. 2

    Discovery

    Where demand is found

  3. 3

    Media

    Where audiences are reached

  4. 4

    Creative

    What they see and feel

  5. 5

    Measurement

    What is actually working

  6. 6

    Optimisation

    What happens next

02Capabilities

One partner. Connected capability.

Bring the parts of digital growth together — from the experience customers land on to the media that brings them there.

03Programmatic media

Reach audiences beyond search and social.

Programmatic technology gives brands access to audience planning, activation and measurement across a much broader digital media landscape. We combine it with search, social, creative and conversion experiences to build a more complete media strategy.

  • Display
  • Online video
  • Connected TV
  • Audio
  • Native
  • Mobile
04Media strategy

The channel is not the strategy.

Search, social, programmatic, video and content each solve different problems.

The starting point is the audience, customer journey, commercial objective and available budget — then the channel mix.

We help decide where media investment should go, what the audience should see, where they should land and how success will be measured.

  1. 01AudienceWho we need to reach, and what they already believe.
  2. 02ObjectiveThe commercial result the activity must move.
  3. 03MessageWhat the audience needs to hear to act.
  4. 04Channel mixWhere investment goes — and where it doesn't.
  5. 05ExperienceWhere people land, and what happens there.
  6. 06MeasurementHow success is defined before launch.
  7. 07OptimisationWhat we change as evidence arrives.

The right mix depends on the objective.

We can run focused single-channel campaigns or connect multiple channels around a broader customer journey. Not every client needs every channel.

Search
Social
Display
Video
CTV
Audio
Content
Website
05Technology

AI built into the way we work.

AI is changing how quickly digital products, advertising and creative can be produced.

We use AI-enabled tools across strategy, research, development, content and creative production to cut unnecessary production time and create more room for testing and improvement.

But technology doesn't replace the fundamentals. These still decide whether marketing works:

  • Audience.
  • Offer.
  • Strategy.
  • Creative.
  • Experience.
  • Measurement.
06How we work

Senior thinking. Faster execution.

Adgentic combines senior digital and advertising experience with a lean delivery model and modern production technology. Clients work close to the people developing the strategy and doing the work.

01

Understand

Business objectives, audience, customer journey, existing activity, commercial constraints and growth opportunity.

02

Plan

The experience, channel mix, media strategy, creative requirements, measurement and implementation roadmap.

03

Build & activate

Build digital experiences, create campaign assets and launch media across the channels required.

04

Measure & improve

Analyse performance, test assumptions, optimise campaigns and experiences, and scale what works.

07Selected work & capability

The kind of work we do.

Detailed case studies are being prepared with client approval. In the meantime, we're happy to walk through relevant work in a conversation.

Measurement & search foundations

Analytics, tracking and search architecture rebuilt so activity can be measured and found.

Website & conversion build

Campaign-ready websites and landing experiences built around the enquiry journey.

Multi-channel acquisition

Search, social and programmatic planned together around one objective.

Content & organic architecture

Content hubs and site structure designed for search and AI discovery.

08Why Adgentic

Built for a faster digital landscape.

Digital marketing increasingly crosses traditional agency boundaries.

Websites affect advertising performance. Search shapes content strategy. Creative has to adapt across channels. Media needs reliable measurement. AI is changing production speed.

Adgentic brings these disciplines together.

  • 01Senior strategic involvement
  • 02Hands-on execution
  • 03Integrated media and digital capability
  • 04Modern production technology
  • 05Clear measurement
  • 06Channel-independent thinking
  • 07Flexible engagement models
Platforms & technology

We work across modern advertising, analytics, search and marketing technology.

  • Google
  • Meta
  • TikTok
  • LinkedIn
  • Quantcast
  • Google Analytics
  • Google Tag Manager
  • HubSpot
09Engagement

Work with Adgentic.

Discuss your brief
01

Strategy & planning

For organisations that need independent guidance on digital strategy, media, search, measurement or growth priorities.

02

Projects & builds

Websites, landing experiences, content programs, measurement foundations and other defined digital initiatives.

03

Campaigns

Planning, creative production, activation and optimisation across paid search, social and programmatic media.

04

Ongoing partnerships

Continuous support across media, digital experience, creative, search and optimisation.

FAQ

Common questions.

What does Adgentic do?

Adgentic is an independent digital, media and growth agency. We connect digital experience, search and AI discovery, paid media, programmatic advertising, creative and measurement around business outcomes.

Which advertising channels do you work across?

Google Ads, Meta and Instagram, TikTok and LinkedIn, plus programmatic media across display, online video, connected TV, audio, native and mobile. The mix is set by the objective and audience, not by habit.

Do you only work on campaigns?

No. We also design and build websites and landing experiences, improve search and AI discovery, and set up measurement — separately or as part of a connected program.

How do engagements work?

Through strategy and planning work, defined projects and builds, campaigns, or ongoing partnerships. Scope is shaped around your objectives, timing and budget rather than fixed packages.

How do you use AI?

As production and analysis technology — to research faster, build faster and create more creative variation for testing. Strategy and judgement stay with experienced people.

What are you trying to grow?

Tell us about the business objective, campaign, digital challenge or opportunity. We'll help identify the most useful next step.