04 — Programmatic Media

Programmatic advertising & media.

Reach customers beyond search and social across the open internet. We plan, activate and optimise programmatic campaigns as part of a wider media strategy — not as a stand-alone buying service.

Discuss a programmatic campaign

More of the internet. Planned with intent.

Programmatic gives brands access to audience planning, activation and measurement across a much broader media landscape. The value comes from connecting it with search, social, creative and the experience people land on.

What we do

Scope and approach.

What programmatic is

Automated, audience-based buying of ad placements across websites, apps, streaming TV and audio — optimised in real time rather than booked placement by placement.

Why brands use it

To extend reach beyond walled-garden platforms, reach defined audiences in premium environments, and build frequency across screens around a campaign.

Audience strategy

Audience planning and intelligence used to decide who to reach, where, and how often — built from the objective, not from available inventory.

Audience planning · Contextual · Remarketing · Lookalike

Creative requirements

Formats and variations prepared for each environment — display units, video cut-downs, CTV spots, audio and native.

Measurement & optimisation

Objectives, tracking and reporting agreed before launch, with real-time optimisation against the metrics that matter.

Channels

Six environments. One plan.

Display

Visual placements across premium websites and apps.

Online video

Pre-roll and in-stream video beyond social feeds.

Connected TV

Ads on streaming television, served to defined audiences.

Audio

Streaming music, podcasts and digital radio.

Native

Placements that match the look of the surrounding content.

Mobile

In-app and mobile web environments.

Alongside the platforms

Working with Google, Meta, TikTok and LinkedIn.

Search captures existing demand; social builds attention in the feed. Programmatic extends the same audience strategy across the wider internet, so campaigns can reach people across screens and return them to a consistent landing experience.

Technology

The tools serve the plan.

We use advertising technology including Quantcast to plan, activate and optimise programmatic campaigns across the open internet. Adgentic provides the strategy, planning, creative integration and optimisation — the technology enables delivery.

Includes

What this can cover.

Audience planning
Audience intelligence
Open-internet reach
Cross-channel activation
Real-time optimisation
Measurement
Performance objectives
Creative adaptation

FAQ

Common questions.

What is programmatic advertising?

It's the automated buying of digital ad placements across websites, apps, streaming TV and audio. Instead of buying from each publisher separately, campaigns target audiences across many environments and optimise in real time.

Who is programmatic suited to?

Brands that want to reach audiences beyond Google and social platforms — for awareness, consideration or performance — and that have creative and measurement ready to support it.

Which formats can you run?

Display, online video, connected TV, audio, native and mobile. The right formats depend on the objective, audience and creative available.

What technology do you use?

We use advertising technology including Quantcast to plan, activate and optimise programmatic campaigns across the open internet.

How is performance measured?

Against objectives agreed before launch — reach and attention metrics for awareness, and site actions, leads or sales for performance — with tracking set up in advance.

Connected capability

What are you trying to grow?

Tell us about the business objective, campaign, digital challenge or opportunity. We'll help identify the most useful next step.

Discuss a programmatic campaign [email protected]