Adgentic
06 — Measurement & Optimisation

Know what is working. Improve what happens next.

We connect analytics, advertising platforms, conversion tracking and customer journeys so marketing performance can be understood and improved.

Start a conversation

Measurement comes before optimisation.

Measurement architecture supports every other capability — media, search, experience and creative. It belongs in the strategy from day one, not after launch.

What we do

Scope and approach.

01

Analytics & tag management

GA4 and Google Tag Manager set up around the actions that matter to the business.

GA4 · Google Tag Manager

02

Advertising conversion measurement

Platform conversion tracking configured so Google, Meta, TikTok, LinkedIn and programmatic optimise against real outcomes.

03

Lead & customer journey tracking

Forms, CRM and lead capture — including HubSpot — connected so enquiries can be traced back to activity.

04

Reporting

Clear reporting built around commercial outcomes rather than platform vanity metrics.

05

Testing & optimisation

A steady rhythm of testing and improvement across campaigns, creative and experiences.

Includes

What this can cover.

  • GA4
  • Google Tag Manager
  • Advertising conversion tracking
  • Campaign measurement
  • Lead tracking
  • HubSpot & CRM
  • Landing-page measurement
  • Reporting
  • Performance analysis
  • Testing
  • Optimisation
FAQ

Common questions.

Why set up measurement before launch?

Optimisation depends on reliable data. If tracking is added after launch, early spend and learning are lost.

Which tools do you work with?

GA4, Google Tag Manager, advertising platform conversion tracking and CRMs including HubSpot.

Do you build dashboards?

Yes — reporting focused on the few metrics that connect marketing activity to commercial outcomes.

Can you connect leads to results?

Yes. Lead capture and CRM tracking can connect campaign activity to enquiries and pipeline.

Connected capability

Works best together.

01

Digital Experience

Websites, landing pages and digital tools built to convert.

02

Search & AI Discovery

Visibility across Google and AI-led discovery.

03

Paid Media

Google, Meta, TikTok and LinkedIn — planned around outcomes.

04

Programmatic Media

Display, video, CTV, audio and native across the open internet.

05

Creative & Production

Campaign creative developed and adapted faster.

What are you trying to grow?

Tell us about the business objective, campaign, digital challenge or opportunity. We'll help identify the most useful next step.

Start a conversation[email protected]